Transnational advertisement for Victor Military Band records

Journal advertisement

Title

Transnational advertisement for Victor Military Band records

Description

Here, Victor Military Band records are advertised to a global educational market. The ad states that music is a helpful tool for social and emotional learning and that Victor records are played in over 5500 cities throughout the world. It also includes a photo of a kindergarten class in Tokyo, Japan using a Victrola. This ad, compared to the other two ads related to Victor Military Band, strongly emphasizes the transnational component to the music industry in marketing that consumers are listening to their records globally.

Date

1918

Source

Bruce Publishing Company,
The American School Board Journal, volumes 56-57

Type

Journal advertisement
Here, Victor Military Band records are advertised to a global educational market. The ad states that music is a helpful tool for social and emotional learning and that Victor records are played in over 5500 cities throughout the world. It also includes a photo of a kindergarten class in Tokyo, Japan using a Victrola. This ad, compared to the other two ads related to Victor Military Band, strongly emphasizes the transnational component to the music industry in marketing that consumers are listening to their records globally.