Original Dixieland Jazz Band advertisement

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Title

Original Dixieland Jazz Band advertisement

Description

An advertisement published in 1917 in the New Orleans Item announcing the first jazz record by the Original Dixieland Jazz Band on the Victor record label. The ad includes the word "jass" rather than jazz, demonstrating the early spelling before the genre formalized. The ad describes jass music as "A Brass Band Gone Crazy!" and admits that "Beyond that description we can't tell you what a 'Jass' Band is because we don't know for ourselves."

Instead, it notes the effect jazz has on its audience: "it makes dancers want to dance more." It also refers to jazz as "hilarious" and "organized disorganization," indicating for potential buyers that the new musical style deviated from expected experiences for listeners.

Date

May 17, 1917

Source

The New Orleans Item

Type

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An advertisement published in 1917 in the New Orleans Item announcing the first jazz record by the Original Dixieland Jazz Band on the Victor record label. The ad includes the word "jass" rather than jazz, demonstrating the early spelling before the genre formalized. The ad describes jass music as "A Brass Band Gone Crazy!" and admits that "Beyond that description we can't tell you what a 'Jass' Band is because we don't know for ourselves."

Instead, it notes the effect jazz has on its audience: "it makes dancers want to dance more." It also refers to jazz as "hilarious" and "organized disorganization," indicating for potential buyers that the new musical style deviated from expected experiences for listeners.